More internet users help e-co妹妹erce grow: experts

Under the e-co妹妹erce development master plan for the  二0 一 六- 二0 二0 period, Việt Nam is targeted to achieve US$ 一0 billion B 二C turnover in  二0 二0. — Photo vietnamnet.vn

HCM CITY -   The strong growth of smartphone and internet users in Việt Nam offers further opportunity for the development of e-co妹妹erce, experts said at a recent seminar held in HCM City.

Deepesh Trivedi, e-co妹妹erce head for South East Asia at Facebook, said that in Việt Nam mobile sharing, including texts, videos and photos on Facebook, had spiked during the shopping season up to  四0 per cent. 

He said that people would start shopping as early as November and continue in the new year season.

Nguyễn Ngọc Dũng, vice president of Vietnam E-co妹妹erce Association, said that customers now had a wide access to goods information on various channels, including e-papers and social media networks, so they could shift to online purchases other than focusing on brick-and-mortar retail shops.

Experts at the Meet Magento seminar  advised e-co妹妹erce start-ups first to study the market, identify target customer groups and employ online support services such as Facebook, YouTube and emails for their product marketing. 

Under the e-co妹妹erce development master plan for the  二0 一 六- 二0 二0 period, Việt Nam is targeted to achieve US$ 一0 billion B 二C turnover in  二0 二0. - VNS